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	<title>Lauren Rabaino &#187; hyperlocal</title>
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	<link>http://laurenmichell.com</link>
	<description>An associate producer at The Seattle Times. Blogs here about journalism, design, life.</description>
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		<title>SDU-T tries to win against Craigslist</title>
		<link>http://laurenmichell.com/2008/09/sdu-t-tries-to-win-against-craigslist/</link>
		<comments>http://laurenmichell.com/2008/09/sdu-t-tries-to-win-against-craigslist/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 21:48:43 +0000</pubDate>
		<dc:creator>Lauren Rabaino</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[craigslist]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[job fair]]></category>
		<category><![CDATA[mega jobs]]></category>
		<category><![CDATA[sign on san diego]]></category>
		<category><![CDATA[union tribune]]></category>

		<guid isPermaLink="false">http://rabaino.com/lauren/blog/?p=158</guid>
		<description><![CDATA[Why go to a newspaper site to find/post job listings when Craiglist is easy and free? Localization and interactivity is the answer at the San Diego Union-Tribune. SignOnSanDiego.com, the U-T&#8217;s site, is doing something completely innovative and brilliant&#8211; an interactive &#8230; <a href="http://laurenmichell.com/2008/09/sdu-t-tries-to-win-against-craigslist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Why go to a newspaper site to find/post job listings when <a href="http://www.craigslist.org">Craiglist</a> is easy and free? <strong>Localization</strong> and <strong>interactivity</strong> is the answer at the <a href="http://www.signonsandiego.com">San Diego Union-Tribune</a>.</p>
<p><a href="http://www.signonsandiego.com">SignOnSanDiego.com</a>, the U-T&#8217;s site, is doing something completely innovative and brilliant&#8211; an <a href="http://UTmegajobs.com">interactive job fair.</a></p>
<p><a href="http://www.signonsandiego.com/joblink/jobfairs/megajobs/registration.php"><img class="alignnone" style="margin: 10px;" src="http://www.signonsandiego.com/joblink/images/jobfairs/ijf_logo.jpg" alt="" width="400" height="103" /></a></p>
<p>The job fair, dubbed <a href="http://www.signonsandiego.com/joblink/jobfairs/megajobs/registration.php">Mega Jobs</a>, has a motto of: &#8220;Go to work. Look busy. Find a new boss.&#8221;</p>
<p>While most online job fairs is just a list of links, <a href="http://UTmegajobs.com">Mega Jobs</a> features:</p>
<ul>
<li>Live recruiter chats</li>
<li>&#8220;Meet the recruiter&#8221; videos</li>
<li>Expert resume critiques</li>
<li>Speaker session podcasts</li>
<li>Resume posting/searching</li>
</ul>
<p>The entire process of looking and learning about jobs can be done from home, from Starbucks, from work &#8212; anywhere. It&#8217;s free to participants and easy to access.  Localization just might be the only way to win over Craigslist job classifieds.</p>
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		<title>Observations on local TV news</title>
		<link>http://laurenmichell.com/2008/09/observations-on-local-tv-news/</link>
		<comments>http://laurenmichell.com/2008/09/observations-on-local-tv-news/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:06:41 +0000</pubDate>
		<dc:creator>Lauren Rabaino</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[tv news]]></category>

		<guid isPermaLink="false">http://rabaino.com/lauren/blog/?p=43</guid>
		<description><![CDATA[I haven&#8217;t had a TV in more than a year. As a college student on a budget, cable is not something I necessarily want to pay for, and all my favorite TV shows are online anyway. I&#8217;m currently visiting my &#8230; <a href="http://laurenmichell.com/2008/09/observations-on-local-tv-news/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="tv" src="http://www.sxc.hu/pic/m/c/cr/craigpj/1019016_blue_retro_tv_isolated_with_clipping_paths.jpg" alt="" width="230" height="153" />I haven&#8217;t had a TV in more than a year. As a college student on a budget, cable is not something I necessarily want to pay for, and all my <a href="http://abc.go.com/primetime/lost/index?pn=index">favorite TV shows</a> are online anyway. I&#8217;m currently visiting my boyfriend in San Diego, and for the first time in a long time I&#8217;ve actually been watching the evening news.</p>
<p>It&#8217;s not an experience I particularly enjoy.</p>
<p>Each night, I&#8217;ve listened to the same news that I read online at 10 a.m.. For example, last night&#8217;s big political story was about a speech Obama gave on education. I got the CNN alert for that very story in my e-mail inbox at 11:09 a.m..</p>
<p>So I&#8217;m really wondering what people get out of watching news on TV. The local perspective? The sense of community? Entertainment value? Broadcast news isn&#8217;t feeling the hit that print is in the online era.</p>
<p>What I&#8217;ll be interested to see in upcoming years is how that sense of &#8220;community&#8221; from local news stations will be replaced online. Although <a href="http://robcurley.com/">Rob Curley</a> hopefuls would like to say hyperlocal additions to news sites is the answer, that <a href="http://online.wsj.com/article/SB121253859877343291.html">proved to be a failure</a>.</p>
<p>In June, the Wall Street Journal attributed that failure to a <em>lack</em> of community connection:</p>
<blockquote><p>One reason: the team of outsiders didn&#8217;t do enough to familiarize itself with Loudoun County or engage its 270,000 residents.</p></blockquote>
<p>Four months after Curley left the Washington Post, <a href="http://loudounextra.washingtonpost.com/">LoudounExtra.com</a> still exists as a hyperlocal addition to the newspaper.</p>
<p>Still, somehow, people would rather watch two annoying talking heads on a TV screen read old news with a smile.</p>
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