Lauren Rabaino » branding http://laurenmichell.com An associate producer at The Seattle Times. Blogs here about journalism, design, life. Blogs at 10,000 Words about the intersection of news and technology. Mon, 30 Jan 2012 22:19:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 On building your personal brand http://laurenmichell.com/2011/03/on-building-your-personal-brand/ http://laurenmichell.com/2011/03/on-building-your-personal-brand/#comments Sun, 06 Mar 2011 16:36:52 +0000 Lauren Rabaino http://www.laurenmichell.com/?p=2268 Giving a talk at ACP Hollywood on personal branding in a few minutes. Here it is for conference attendees to follow along:

BUILD IT, YO

]]> http://laurenmichell.com/2011/03/on-building-your-personal-brand/feed/ 2 Inter Housing Council Branding http://laurenmichell.com/2009/07/inter-housing-council-branding/ http://laurenmichell.com/2009/07/inter-housing-council-branding/#comments Fri, 24 Jul 2009 18:57:07 +0000 Lauren Rabaino http://www.laurenmichell.com/?p=1121 ihc-logo

A new logo designed for the Cal Poly Inter Housing Council.

]]> http://laurenmichell.com/2009/07/inter-housing-council-branding/feed/ 0 Fall Launch branding http://laurenmichell.com/2009/07/fall-launch-branding/ http://laurenmichell.com/2009/07/fall-launch-branding/#comments Thu, 23 Jul 2009 22:48:32 +0000 Lauren Rabaino http://www.laurenmichell.com/?p=1099 Continue reading →]]> falllaunch

In Fall 2009, Cal Poly held it’s first Fall Launch for freshmen in University Housing, which occurred the week before the Week of Welcome. It was a chance for students to get to know others in their dorms and the new event needed an original branding concept for its big kickoff.

This was the winning logo of choice among housing administrators becuase it is clean and professional, but still appealing to students. The little arc shapes on top are meant to represent the hills at Cal Poly where all the dorms and on-campus apartments are located, but it also implies a feeling of moving foward, which was the intention of Fall Launch.

Promotional materials using the logo:

t-shirt

Postcard

launch1

hand-fans

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