Grizzly Gazette to NYC: A follow-up

You may remember my plea a few months ago to help raise money for journalism students at my former high school who needed to get to NYC to accept an award for their online news site, The Grizzly Gazette.

Although I didn’t end up traveling with them as a chaperone, I was able to proudly admire their accomplishment from a distance. Thank you so much to those of you who donated money out of your pockets; it was enough to help pay the way. Also a huge thanks to Daniel Bachhuber for helping setting up a tour of CUNY and Nic Barajas (via Greg Linch) for setting up the tour of The New York Times.

The talented Gazette staffers put together the following video to thank those who helped (click the image and scroll down):

My new crazy idea: Startup time.

I bitch a lot. I know. My recent post entitled, “‘We can’t find a web editor?’ Bullshit” was a rant about how behind college media is and how I would quit the school publication and start my own gig if I was still in college.

But I don’t like people who bitch and don’t execute. So I’m going to execute.

For those of you who don’t know, I left Publish2 in December. Since then, I’ve been interviewing at big media organizations across the United States. But every interview feels like a battle. I’m trying to convince people of my ideas and my enthusiasm, but am always countered with the question: “But, we’re a newspaper — how do you pull that off when our culture is so naturally resistant to innovation?” Well, at least they’re finally admitting it. That’s the first step to recovery.

When I graduated college in December 2009, I didn’t want to work at a newspaper because I didn’t want to be stifled. Lately, I’ve jumped off my high and mighty tower and decided that if newspapers are going to get anywhere, they need to hire more people like me who can help revolutionize from within (take Greg Linch, for example, hoppin’ on over to the Washington Post after leaving P2. Young brainz permeating big media). But now I’m in a new state of mind: If I want to be a part of the media revolution and help news along its winding journey, I can do that from outside of a traditional newsroom. In fact, I can start my own newsroom.

So here’s the buried lede. I am very seriously considering going back to my hometown of Porterville, California to create a news startup. I’ve bitched enough about, “Oh, I’d do it this way” or, “Oh, you should do it that way.” Time to put my money where my mouth is. Continue reading

Quick way to boost Facebook fans

Although I’m no longer the sole keeper of the Mustang Daily fan page on Facebook, the editors who are in charge don’t have blogs (what a shame). So I’m going to pass along a little tip that tripled Mustang Daily fans in a week.

It’s simple and perhaps obvious: invite all your friends. And tell your entire staff to invite all their friends. And all their friends to invite all their friends. Once people see “So-n-so became a fan of mustangdaily.net” their newsfeeds, they follow suit. It’s a domino effect. Everyone on the Mustang Daily staff invited all their hundreds of friends to join, and in a week we went from 290 to 840 fans.

Something else learned from this experiment is that the name of your fan page is vitally important. You may notice that 290 fans is not a lot. But because we named our page “mustangdaily.net,” anyone searching for “Mustang Daily” on Facebook won’t find our page. That’s a huge, irreversible mistake.

So name wisely and invite heartily. And Happy Thanksgiving!

Mustang Daily considering 4 days a week, front page ads

The following is an e-mail I received from the Mustang Daily Media Board (I had no idea such a thing existed):

Greetings,

As chair of Cal Poly Journalism Department’s Media Board, I’m hoping to gather your input on a couple recent proposals submitted to the board that could affect the future of the Mustang Daily newspaper.
Both of these proposals are in response to reduced income from advertising and long-term budget concerns. We’re currently asking for input from students as well as members of our advisory board. The proposals are as follows:

1. Beginning next fall, drop the Friday edition of the Mustang Daily (meaning the paper will be published four days per week – M-Th).
2. Add the option of placing advertisements on the front page of the newspaper.

If you have an opinion on these proposals, please attend tomorrow’s meeting (5/5/09) in 26-223 at 11am.

After an initial discussion among Mustang Daily editors at last night’s weekly meeting, the staff seemed highly resistant against the notion of putting ads on the front page. 

I have a feeling I’m going to be the only dissenting voice tomorrow. I’m all for both proposals, and have been from the start. 

I am concerned that the so-called “media board” didn’t let our editors in on their initial meeting. As an advocate of transparency and inclusion, that seems backwards.

Another concern we have is that we can get thousands of dollars owed to us from advertisers who say they’ll “pay later.” Because San Luis Obispo is a small community and advertisers are sparse, my understanding is that we’ve let some payments slide to keep bridges from burning. I’m not sure on the exact details, but we hope to find out tomorrow.