The all new and improved PressThink is up and running!

UPDATE: Since writing this post this morning, Daniel Bachhuber has created and released a WinerLinks WordPress plugin that adds permalinks to each paragraph of a post. See it in action on my blog.

A few weeks ago, I got a Twitter direct message from Jay Rosen.

Lauren: got a question for you; would you email me?

DMing with Jay isn’t part of my everyday life. So, naturally, I was intrigued. I responded. And the three-week saga of redesigning PressThink began.
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Ellen Dickson campaign materials

I designed the campaign materials for Ellen Dickson, a member of the City Council in Summit, New Jersey, who recently filed to run in the 2010 fall election for Union County Freeholder.

Design of her campaign included:

  • Website with new branding and social media integration
  • Uniform branding across social media platforms
  • Online donations with social media integration
  • Mail flyers
  • Lawn signs
  • Email newsletter
  • Print advertisements
  • Web advertisements

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California Photography site design

This project was a portfolio site for a photography agency in Southern California. This photography agency specializes in beautiful, ’30s-inspired black and white portraits. They wanted a site that would complement their photography style and replicate the feeling of a vintage photography set.

Because the agency is located in Southern California and its founders have New Mexico roots, they wanted the California and New Mexico flags incorporated into the logo design. The following is the logo I designed for California Zia Photography to both match the site and capture the founders’ heritage (with a fun, modern spin):

california-zia-photography-logo

Mustang Daily site redesign

mustangdailywebsite

As online editor for the Mustang Daily at Cal Poly San Luis Obispo, I helped the site transition from proprietary to open-source software. Working off a base template from Woo Themes, I redesigned the site with a fresh, clean design that is more modern and intuitive to our readers.

The site is run on WordPress blogging software, but used as a content management system more than a blog. Along with the entire site redesign came a restucturing of the staff workflow to allow reporters, editors and photographers to all participate in posting content online.