To capture the data collected by our informal Knight News Challenge survey, I created this infographic.

Category Archives: Portfolio
Video coverage for ACP Hollywood
At the Associated Collegiate Press Convention in Hollywood during the first week of March, I participated as a panelist, teacher and videographer. Videos I shot and recorded included one promo video and multiple “quick sessions” with a few of the panelists.
Spot.us redesign 2011
This project is still a work in progress. I am working with David Cohn and Erik Sundelof to launch a brand new design for the community-funded journalism site, Spot.us. Stay tuned to hear more about a launch date in early February.
Read more about it here.
The all new and improved PressThink is up and running!
UPDATE: Since writing this post this morning, Daniel Bachhuber has created and released a WinerLinks WordPress plugin that adds permalinks to each paragraph of a post. See it in action on my blog.
A few weeks ago, I got a Twitter direct message from Jay Rosen.
Lauren: got a question for you; would you email me?
DMing with Jay isn’t part of my everyday life. So, naturally, I was intrigued. I responded. And the three-week saga of redesigning PressThink began.
Continue reading
Ellen Dickson campaign materials
I designed the campaign materials for Ellen Dickson, a member of the City Council in Summit, New Jersey, who recently filed to run in the 2010 fall election for Union County Freeholder.
Design of her campaign included:
- Website with new branding and social media integration
- Uniform branding across social media platforms
- Online donations with social media integration
- Mail flyers
- Lawn signs
- Email newsletter
- Print advertisements
- Web advertisements
Power Wheels Guy Video
Geeky iPhone cover design

I love doing creative projects on the weekends both as a way of expressing myself and as a way of keeping my creative energy high. This iPhone cover was one of those just-for-fun projects I did for myself to fulfill both of those needs. It represents all the things I love in life.
Publish2 homepage & marketing materials
When I joined Publish2 as a product designer, one of my first big projects was a branding overhaul. I wanted to bring Publish2′s homepage into the 21st century to better convey the purpose of the web app while making it more aesthetically interesting.

In addition to creating the new homepage, I created all the static marketing pages on the website:

Spot.Us redesign
In winter 2009, I helped Dave Cohn’s team with the redesign of Spot.Us, a San Francisco-based, non-profit journalism project.

A Case for Innovation
Student newsrooms are stuck in the past. I’m going on my third year in a college media environment, and I understand how hard it is to break away from tradition. We get locked in a routine with advisers who only teach one system and a cycle of monotonous traditionalism is born and forever maintained.
It doesn’t have to be that way though, which is why CoPress decided to make a series of educational videos with inspirational ideas for innovation. Called “A Case for Innovation,” our series focuses on topics from creating a web centric newsroom to generating revenue online. I’ve embedded the videos below and encourage you to take them back to your newsrooms as a starting point for discussion.
I’ve probably over-emphasized the fact that these videos are a starting point only. We don’t have all the answers to innovation. But we can get you thinking, and from there, we want to see what you’re capable of. Hopefully, you come back with even better ideas that you can in return share with the rest of the community.
Faculty votes to cut its own wages by 10 percent
In a nearly split vote, about 8,800 California Faculty Association (CFA) members decided to cut their own wages by 10 percent this week.
The California State University (CSU) and the CFA finalized agreements Wednesday on two-day per month faculty furloughs — non-work days without compensation – in the vote that passed by 54 percent.
The CSU will save about half of the $584 million budget deficit through the furloughs. Of that total, Cal Poly will save approximately $16 million .
As a Cal Poly lecturer of 12 years, Sherrie Amido had to decide between the possibility of her job being cut or everyone’s salary being reduced.
“I couldn’t imagine myself standing up in front of the classroom and letting my students ask me why I couldn’t take a 10 percent pay cut, when they may have a 30 percent tuition increase,” she said.

The alternative — retaining full faculty pay and implementing layoffs,which would likely cut a majority of lecturer positions — doesn’t comply with the CSU’s mission in Amido’s eyes.
“We still have students that we’re trying to get through the CSU system,” Amido said. “That’s what the CSU is focused on. How do we do that? We offer furloughs. Why furloughs? Because it can save classes, it can save some of these lecture jobs so that we can get students through in a timely fashion.”
But she realizes why many of her fellow faculty members planned to vote against the furlough.
“You can understand why people would be unhappy, because, guess what? We’re not paid that much to begin with,” Amido said.
History professor Lewis Call said the pay cuts will devastate his personal finances because, although he and his wife both work, it’s not enough money to sustain his family.
“Even before the furloughs, we just weren’t making it financially,” Call said. “The 10 percent pay cut will completely cripple us, and I’m sure many other faculty — especially junior faculty — are in the same boat.”
Call said that the furlough is unfair because there is an expectation for the same amount of work with less pay.
“A real furlough brings some reduction in workload, but we have not been offered any workload reduction, so it is simply a 10 percent pay cut,” Call said.
Although faculty are expected to take off two days each month, which is technically a 10 percent reduction in workload, details of where that time will come from and how it will impact class schedules is yet to be determined.
Another problem he has is that the CSU furlough cuts everyone’s pay equally instead of proportionately to their salary — like the UC’s proposed furlough plan.
The University of California furloughs range from 11 days (a 4 percent pay cut) for the lowest paid employees to 26 days (a 10 percent pay cut) for the highest-paid.
The Memorandum of Understanding issued Wednesday said the president of each CSU campus may designate specific furlough days or partial campus closure days, depending on the needs of the campus.
Faculty members are not permitted to take more than one furlough day in the same work week and all furlough days must be taken before June 30, 2010. Administrators like Vice President of Academic Affairs Bob Koob and President Warren Baker are also included in the 10 percent salary cuts.
There is also a concern that a ‘brain drain’ will make it harder to attract and keep the most qualified faculty and staff.
Koob said that the economic damage will likely cause some Cal Poly employees to be drawn to other higher-paying institutions, but it won’t be a permanent loss.
“Clearly this damage will cause people to leave, but it’ll be short-sighted,” Koob said. “These economic recessions happen in cycles. We can develop more flexibility if we can deal with this one . . . and come out stronger on the other side.”
In a press release issued by Cal Poly last week, President Baker said management is “working hard to avoid layoffs, but some may be necessary.”
Cal Poly on track for full Web accessibility by 2012
Looking into Laura Weiss’s piercing blue eyes, you’d never guess that she’s blind.
Although she sometimes returns the gaze — a habit she picked up from the first 30 years of her life when she still had vision — all Weiss can see now are faint blurs in her peripheral vision.
It’s this characteristic that places Weiss, a social sciences junior, among the 71 students at Cal Poly categorized as “disabilities students” who rely on compliance with the Americans with Disabilities Act (ADA) to receive an education.
The law was passed in 1998 and outlaws discrimination against people with disabilities. Recent revisions involving electronic compatibility have forced the California State University to adopt a system-wide goal of achieving full ADA compliance for all digital information by 2012. Continue reading
San Luis live-action role playing video
Drive past Santa Rosa Park in San Luis Obispo on any Saturday afternoon and you’ll hear dozens of cars honking at an unconventional sight.
The spectacle: A group of people engaged in combat, using Styrofoam shields and wearing deep forest-green cloaks.
They’re not rehearsing for a play or a fencing team but rather are the San Luis Obispo chapter of Amtgard – Barony of the Seven Sleeping Dragons.
“We play adult tag, that’s it,” said Nate Watkins, an architecture senior who has been playing Amtgard for three years. Continue reading
CoLab branding, design contributions

This revolutionary project, CoLab, is a platform for open source science that launched at the Open Science Summit in Berkeley during summer 2010. My contributions included:
- Branding
- T-shirts
- UI vision
- Presentation design contributions
- Mockups


LA Vitamin Report logo

A logo for the LA Vitamin Report, a health-based, nonprofit reporting project in Los Angeles that teamed with Spot.Us. Continue reading
Inter Housing Council Branding
Fall Launch branding
In Fall 2009, Cal Poly held it’s first Fall Launch for freshmen in University Housing, which occurred the week before the Week of Welcome. It was a chance for students to get to know others in their dorms and the new event needed an original branding concept for its big kickoff.
This was the winning logo of choice among housing administrators becuase it is clean and professional, but still appealing to students. The little arc shapes on top are meant to represent the hills at Cal Poly where all the dorms and on-campus apartments are located, but it also implies a feeling of moving foward, which was the intention of Fall Launch.
Promotional materials using the logo:
Staff training handbook
A 39-page handbook for incoming staff members. The booklet was designed in InDesign.








