A visualization of a few interesting stats from the latest PEW report (released Aug. 27) on “Older Adults and Social Media“:
- Social networking use among internet users ages 50 and older has nearly doubled — from 22% to 42% over the past year.
- Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites.
- One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
- Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.
The full report is at pewinternet.org.
I submitted this infographic to this month’s Longshot magazine.