Monthly Archives: July 2009

LA Vitamin Report logo

A logo for the LA Vitamin Report, a health-based, nonprofit reporting project in Los Angeles that teamed with Spot.Us.

Inter Housing Council Branding

A new logo designed for the Cal Poly Inter Housing Council.

Fall Launch branding

In Fall 2009, Cal Poly held it’s first Fall Launch for freshmen in University Housing, which occurred the week before the Week of Welcome. It was a chance for students to get to know others in their dorms and the new event needed an original branding concept for its big kickoff. Continue reading

Staff training handbook

Open publication – Free publishing – More training A 39-page handbook for incoming staff members. The booklet was designed in InDesign.

Cal Poly brings student portfolios into the 21st century

A rising trend among universities nationwide is a push for online portfolios, also known as e-folios or e-portfolios – and Cal Poly may begin exploring the concept on a university-wide scale. The university sent a team to a statewide CSU … Continue reading

There is hope for journalism, these kids are proof

Two words my reaction to the video above: shock and hopefulness. This summer, middle school students from the Porterville Unified School District are learning about journalism at my high school, Granite Hills. And when I say “journalism” I don’t mean … Continue reading

RA/CA recruitment postcards

My design campaign boosted resident and community advisor applications by 200 percent in 2009 at Cal Poly from prior years. These postcards followed the same general branding scheme as a series of large posters and multimedia presentations sent out to … Continue reading